Social Tools & Best Practices Overview
T he Social Tools & Best Practices Summit is a unique conference that focuses on social media best practices and technology. The Summit showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. This is the first conference dedicated solely to social media best practices and business tools.
The Social Tools Summit is targeted at our growing community of 450,000 professionals including executives and managers in social media, marketing, sales, human resources, IT, legal/compliance, public relations, and business development. The content is relevant for both executives trying to ascertain the ROI of their social media investment, as well as those responsible for managing budgets and implementation initiatives. We expect over 250 senior decision makers this year.
The Social Tools Summit is like no other conference you have attended. In addition to our product experts and speakers, we include a Trender Panel, or focus group of power users, who weigh in on their key needs. Further, we make the conference fun by gamefying the proceedings, with one lucky winner being awarded the "Social Genius" crystal trophy.
This conference provides an unparalleled opportunity to learn from social media power users and the vendors themselves, in a fun, highly interactive atmosphere. It also allows you to network with other attendees and share best practices on the tools you already use.
How. Social. Works.
Join the conversation at the Social Tools LinkedIn Group
"Social Tools Summit was a huge win for us. Having a chance to hear great speakers, demo our solution to each attendee, and get a chance to network was a good mix. Not only was it productive, I left with a bigger and better professional network comprised of key decision makers and implementers."
Julio Viskovich, VP of Marketing, rFactr
"Social Tools Summit was the first social media conference outside of the travel industry I have ever attended. I’m so glad I did. It is a great one to help understand the constant changes around social media tools. One person can’t do it alone. I highly recommend you attend Social Tools Summit to keep abreast of the latest and greatest around social media tools."
Dennis Owen, Group Manager Social Media, Cathay Pacific
"Speaking at Social Tools Summit in San Francisco has created a ton of opportunity for both myself and my business. Brian and Neal helped me differentiate my brand, speak my mind, and develop thought leadership in an open and passionate manner—and all while rubbing shoulders with other influential professionals that direct our industry. I would without a doubt recommend attending or speaking at this event."
Jacob Warwick, former Director of Digital Marketing, Xerox
Example Past Attendees
Summary of Past Summits
Strategic Panel Discussions
Trender Power Users
"Social Genius" Trophy Winner
Only 37% of marketers have the tools to measure social media ROI (*2014 Social Media Examiner study)
Tools to fully harness the power of social media are key to getting the most out of your social programs. If you want to scale your ROI, you have to learn how to combine tools and best practices into an operational fabric that is both strategic and practical. You'll get that knowledge at the Social Tools Summit.
Only 61% of digital marketers use social media analytics tools (* 2014 Demand Metric study)
CEO, Zuberance; Author, "Brand Advocates"
Advocacy has moved to the front burner of the CMO’s agenda... the fastest way to grow is to turn the funnel upside down. Instead of focusing on Advocates at the bottom of the funnel, make your Advocates into your marketing department.
Get the best rate and save money by using the Social Tools Summit room block-- click the web link below or call the reservation number and request the "Trender Research" "Social Tools Summit" room block.
Your conference... gamefied.
O ne of the innovations that makes the Social Tools Summit unique is the use of gamification to keep the dialogue interactive and fun. How often have we been to conferences where someone stands at a podium and drones on and on, making sure to include every possible buzzword and bit of technical jargon in the presentation. Not here. Though we will have expert speakers and power users dispensing wisdom, we'll "keep them honest" by awarding points for good presentations, comments, or predicting how the experts or Trender panels may respond to key questions posed to them. And we'll do it in real-time during the conference. The winner will be awarded the "Social Genius" trophy at the end of the day. Just a small token of the audience's appreciation for being interesting and insightful.
To do this, each attendee must remember to bring a smart phone, tablet, or laptop to the event. We'll make sure you get a good WiFi connection or you can use your mobile service provider. Click this link to join the "Social Tools Summit" LinkedIn group to access content and receive instructions for onsite interaction and "The Game". The rest of the game system will be explained onsite.