Social Tools Summit Overview
T he Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. This is the first conference dedicated solely to using business tools to scale the ROI of your social media efforts.
The Social Tools Summit is targeted at executives and managers in social business, social media, marketing, public relations, corporate communications, sales, business development, and human resources. The content is relevant for both executives trying to ascertain the ROI of their social media investment, as well as those responsible for managing budgets and implementation initiatives.
The Social Tools Summit is like no other conference you have attended. In addition to our product experts and speakers, we include a Trender Panel, or focus group of power users, who weigh in on their key needs. Further, we make the conference fun by gamefying the proceedings, with one lucky winner being awarded the "Social Genius" crystal trophy.
This conference provides an unparalleled opportunity to learn from social media power users and the vendors themselves, in a fun, highly interactive atmosphere. It also allows you to network with other attendees and share best practices on the tools you already use.
How. Social. Works.
Join the conversation at the Social Tools LinkedIn Group
Example Past Attendees
Boston 2015 Social Tools Summit RecapThe Boston Social Tools Summit was hailed as an innovative event that brought together leading experts with marketers across the spectrum of enterprise, non-profit, consultants, and agencies. The event was trending on Twitter worldwide (in between “Nepal earthquake” and “Verizon buys AOL”) with 80 million impressions for #SocialTools15 in May, including 6,700 tweets and 1,700 users. The attendees skewed towards senior executives and other decision makers. In fact, 72% were CXOs, VPs, or Director level. 74% of attendees rated the Summit an 8 (“exceeded expectations”), 9 (“loved it”), or 10 (“Amazing!”). The average attendee feedback rating was 8.1. (Read Boston Summit take-aways by SocialPiq's Ben Travis) Boston Summit attendees included social marketing leaders from top brands such as Verizon, Bose, Deloitte, Mossberg, MathWorks, EMC, Frog's Leap Winery , IBM, Charles River Interactive, WEGO Healthcare, Motorola, ADP, Dun & Bradstreet, Adobe, Schneider Electric, AARP, Citi Group, Kronos, Amtrak, State of Connecticut, AT&T Mobility, Cox Communications, Hill Holiday, Children’s Hospital Los Angeles, UMass Boston, AFAB Labs, Act For America, Grasshopper, Golfaholics, Anaqua, Broadsoft, Harvard University, Woodward School, First Republic Bank, ReThink Robotics, StonyField Farm, ManPower Group, Nail Communications, Rockland Credit Union, etc. and many agencies and consultants. (Read 50 Top Tweets from Social Tools Summit by Likeable Local) Awards were given out to both attendees and sponsors. Attendees participated in a game system using LinkedIn to award points for insightful commentary by either speakers or audience members. The Boston Summit winners were:
- 1st Place “Social Genius”- Ron Schott, Simply Measured
- 2nd Place “Social Hero”- Alan Belniak, MathWorks
- 3rd Place “Social Guru”- Marylin Montoya, Sociabble
- “Best of Show”- Curata
- “Most Innovative Product”- AgoraPulse
- “Best Fit”- Simply Measured
Strategic Panel Discussions
Trender Power Users
"Social Genius" Trophy Winner
Only 37% of marketers have the tools to measure social media ROI (*2014 Social Media Examiner study)
Tools to fully harness the power of social media are key to getting the most out of your social programs. If you want to scale your ROI, you have to learn how to combine tools and best practices into an operational fabric that is both strategic and practical. You'll get that knowledge at the Social Tools Summit.
Only 61% of digital marketers use social media analytics tools (* 2014 Demand Metric study)
Agenda (Oct 27 & 28)
Interested in speaking/sponsoring? Please contact us at info@SocialToolsSummit.com.
Click the ">" arrow below to see Day 2
Download the full agenda.Social Tools Summit 2-Day Agenda
Spotlight Keynote Speaker
Head of Social Strategy, Programming & Activation, W2O Group
I am a social strategist, author, adjunct professor, and avid 49ers and Lakers fan with over 15 years experience helping organizations solve marketing challenges. In all my experience working, teaching and writing about digital marketing and social business, I've learned that consumers are real people with real passions, not just target markets or segments. In order to turn followers into actual friends, I believe brands need to listen more than they talk, and social media provides an easy and powerful way to connect with them, personally.
As head of social strategy at WCG, a W2O Company, I am responsible for helping clients think through their content (what they want to say or narrative), social (where they want to say it) and paid media strategy (which content they want to amplify and in which channel - Facebook, Twitter, LinkedIn.) Previously, I was Senior Vice President of Social Strategy at Edelman Digital where I consulted for Fortune 500 companies implementing integrated content and digital marketing strategies, globally.
I have worked for Silicon Valley companies like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing. I am also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and social media strategy to PR/Marketing/Journalism students. My 2nd book, Your Brand: The Next Media Company, was released in October 2013. I served 8 years in the United States Marine Corps.
I worked for Silicon Valley companies like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing.
Spotlight Keynote Speaker
Chief Evangelist & Founder, Jill Rowley #SocialSelling
Jill Rowley is a sales professional trapped in a marketer's body. She eats failure for breakfast so she can dine on success for dinner. During her 20+ year career, she spent six years in consulting, 13 years as a top performing rep in software sales at Salesforce.com and Eloqua, a year designing and deploying a global social selling program at Oracle, and is now evangelizing social selling internationally while also advising numerous technology startups. Jill lives in the San Francisco Bay Area.
My purpose is to elevate the profession of sales and enrich other people's careers. I have an insatiable thirst for learning and a passion for teaching.
Summit Keynote Speaker
Neal Schaffer will share his thoughts as both a former sales and marketing executive and now one of the preeminent voices in the world of business social media. As an author, speaker, and much sought-after consultant, Neal's perspective melds his own acumen with the insights of his extensive network of social media experts.
Author, "Maximize Your Social"
Neal is an experienced hi-tech sales and marketing executive and one of the world's preeminent authors, speakers, and advisors on B2B social media. A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog "Maximize Social Business", Neal has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley), and has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”
As a leading social media speaker, Neal currently speaks at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.
Neal's previous career saw progressive sales and marketing leadership roles. He was Regional Vice President of Asia-Pacific Sales for Espial from 2001 to 2008. Prior to that he was a sales and marketing executive with Wind River and Rohm Semiconductor.
Neal is a graduate of Amherst College and is fluent in Japanese and Chinese.
I was one of the early pioneers to understand how social media would completely transform sales and marketing. Now as a leading consultant, author, and speaker on social media strategy, it has become my passion.
Summit Keynote Speaker
Brian Mahony will share his practical advice for implementing ANY marketing tool. After 20+ years as a sales and marketing executive, Brian has learned a thing or two about how to make it all work. He's managed projects for companies large and small, partnering across marketing, sales, IT, HR, legal, and customer service to implement tools such as Saleforce.com, Hubspot, Marketo, and a variety of plug-ins for LinkedIn, Twitter, and Facebook. He's got his scars, but also some great tips on how to become a "Social Hero."
Managing Director, Compelum; CEO, Trender Research; Co-Founder, Social Tools Summit
Brian Mahony is the Managing Director of Compelum Sales and Marketing. Brian has 20+ years experience in the technology industry leading strategy, sales, marketing, product management, and business development teams. Over the years, he has launched over 20 technology-based products or services, several of which have received “product of the year” awards by various media. Brian's experience spans social media, telecom/mobile, TV/OTT video, GPS/navigation, enterprise data/software, SaaS, consumer electronics, network equipment, and Internet services. Brian has contributed to the successful exit of three companies in his career: the IPO of IPTV middleware provider Espial (on the Toronto Stock Exchange) where he was Vice President of Marketing, and the acquisitions of both Netcentrex (by Comverse Technology) and Unisphere Networks (by Siemens and Juniper Networks) where he was Vice President of Marketing and Director of Strategy and Business Development, respectively. Brian’s management and consulting experience includes TomTom, Sprint Nextel, Loral Space & Communications, and Verizon.
Brian was named “The Decade's Top 100 Voices of IP Communications” by Internet Telephony and a finalist for "Best Marketing by a Private Company" by Light Reading. His web site projects have earned Webby Award and Summit Award honors, and he is an expert in social media, SEO/SEM, and Salesforce.com. He has been quoted in various media including The New York Times, Los Angeles Times, Gizmodo, Light Reading, Telephony, and Telecommunications, and as a guest panelist for Digital Trends’ “Beyond the News” podcasts. Brian has also presented at major industry events including IBC, Internet Telephony, TelcoTV, Digital Hollywood, CONNECTIONS, FTTH Expo, VON, and SUPERCOMM.
Brian holds an MBA in marketing and business strategy from UNC-Chapel Hill, a BA in philosophy from Boston College, and is Certified in Integrated Resource Management (CIRM) by APICS.
Some people call me an expert in strategy, Salesforce.com, sales organization, and all things marketing including PR, branding, social media and digital marketing. I call myself persistent, with just a touch of crazy.
San Francisco 2015 Sessions- Video on Demand
Registration to purchase SanFran15 session videos coming soon!
Your conference... gamefied.
O ne of the innovations that makes the Social Tools Summit unique is the use of gamification to keep the dialogue interactive and fun. How often have we been to conferences where someone stands at a podium and drones on and on, making sure to include every possible buzzword and bit of technical jargon in the presentation. Not here. Though we will have expert speakers and power users dispensing wisdom, we'll "keep them honest" by awarding points for good presentations, comments, or predicting how the experts or Trender panels may respond to key questions posed to them. And we'll do it in real-time during the conference. The winner will be awarded the "Social Genius" trophy at the end of the day. Just a small token of the audience's appreciation for being interesting and insightful.
To do this, each attendee must remember to bring a smart phone, tablet, or laptop to the event. We'll make sure you get a good WiFi connection or you can use your mobile service provider. Click this link to join the "Social Tools Summit" LinkedIn group to access content and receive instructions for onsite interaction and "The Game". The rest of the game system will be explained onsite.