Social Tools Summit Overview
T he Social Tools Summit is a unique conference that focuses on social media best practices and technology. The Summit showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. This is the first conference dedicated solely to social media best practices and business tools.
The Social Tools Summit is targeted at executives and managers in social media, marketing, sales, human resources, IT, legal/compliance, public relations, and business development. The content is relevant for both executives trying to ascertain the ROI of their social media investment, as well as those responsible for managing budgets and implementation initiatives.
The Social Tools Summit is like no other conference you have attended. In addition to our product experts and speakers, we include a Trender Panel, or focus group of power users, who weigh in on their key needs. Further, we make the conference fun by gamefying the proceedings, with one lucky winner being awarded the "Social Genius" crystal trophy.
This conference provides an unparalleled opportunity to learn from social media power users and the vendors themselves, in a fun, highly interactive atmosphere. It also allows you to network with other attendees and share best practices on the tools you already use.
How. Social. Works.
Join the conversation at the Social Tools LinkedIn Group
Julio Viskovich, VP of Marketing, rFactr"The Social Tools Summit is a great opportunity to meet people from a wide range of industries, and to get expert insights into the latest trends in social business. We gained value from each of the sessions, which were highly informative thanks to the speakers’ experience."
Marylin Montoya, Director of Marketing and Partnerships, Sociabble"Social Tools Summit was the first social media conference outside of the travel industry I have ever attended. I’m so glad I did. It is a great one to help understand the constant changes around social media tools. One person can’t do it alone. I highly recommend you attend Social Tools Summit to keep abreast of the latest and greatest around social media tools."
Dennis Owen, Group Manager Social Media, Cathay Pacific"Speaking on the Trender Panel at Social Tools Summit in San Francisco has created a ton of opportunity for both myself and my business. Brian and Neal helped me differentiate my brand, speak my mind, and develop thought leadership in an open and passionate manner—and all while rubbing shoulders with other influential professionals that direct our industry. I would without a doubt recommend attending or speaking at any event that Neal Schaffer or Brian Mahony organize."
Jacob Warwick, former Director of Digital Marketing, Xerox
Example Past Attendees
Summary of 2015 Boston and San Francisco SummitsThe Social Tools Summit community is growing. The inaugural Boston Summit drew 158 total attendees including streamers. San Francisco increased to 219 total attendees. The attendees skewed towards senior executives and other decision makers. In fact, 72% were CXOs, VPs, or Director level. We expect our growth to continue in 2016, while maintaining a high quality audience of decision makers. Sponsors and attendees alike were thrilled by the quality networking, and everyone really enjoyed the hands-on “Product Speedcase” and the chance to learn and meet the experts during the meals, breaks, and the "Social Social" cocktail reception. More than a few people said they made connections, and even friends, that they will maintain well beyond the Summit. One sponsor said “we’ve filled our sales pipeline for months.” Some developed strategic alliances with other tools vendors. In addition to the great learning and networking, the Social Tools Summit continues to generate an enormous amount of buzz. The May Boston Summit generated 80 million impressions for #SocialTools15 in May, and in San Francisco this grew to over 90 million impressions. In both cases, #SocialTools15 was trending in the top 10 of Twitter worldwide! A significant accomplishment for a relatively small conference. (Read SanFran Summit take-aways by Xerox's Jacob Warwick) (Read Review of Social Tools Summit SanFran by PostBeyond) (Read Boston Summit take-aways by SocialPiq's Ben Travis) (Read 50 Top Tweets from Social Tools Summit by Likeable Local) Awards were given out to both attendees and sponsors. Attendees participated in a game system using LinkedIn to award points for insightful commentary by either speakers or audience members. San Francisco Individual Awards:
Strategic Panel Discussions
Trender Power Users
"Social Genius" Trophy Winner
Only 37% of marketers have the tools to measure social media ROI (*2014 Social Media Examiner study)
Tools to fully harness the power of social media are key to getting the most out of your social programs. If you want to scale your ROI, you have to learn how to combine tools and best practices into an operational fabric that is both strategic and practical. You'll get that knowledge at the Social Tools Summit.
Only 61% of digital marketers use social media analytics tools (* 2014 Demand Metric study)
Scale. Innovation. Two marketing and social media imperatives every marketer struggles with; few find the right balance. In this keynote session, learn from veteran social media practitioner Christopher Penn, VP of Marketing Technology at SHIFT Communications, about how the LEAD framework will help your organization innovate AND scale. You'll walk away inspired to begin innovative practices with social media, digital marketing, and any major business function, along with a proven process for implementation.
VP of Marketing Technology, SHIFT Communications
Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change.
Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero. His new book, Leading Innovation, debuts in 2016.
Learn more about him at ChristopherSPenn.com.
I am consistently impressed with Christopher’s grasp of online marketing trends… he has a very solid grasp on effective interactive marketing techniques and is able to bring the uber-techie talk right down to the ground level. – Scott Monty, Global Digital Communications Manager, Ford Motor Company
Your conference... gamefied.
O ne of the innovations that makes the Social Tools Summit unique is the use of gamification to keep the dialogue interactive and fun. How often have we been to conferences where someone stands at a podium and drones on and on, making sure to include every possible buzzword and bit of technical jargon in the presentation. Not here. Though we will have expert speakers and power users dispensing wisdom, we'll "keep them honest" by awarding points for good presentations, comments, or predicting how the experts or Trender panels may respond to key questions posed to them. And we'll do it in real-time during the conference. The winner will be awarded the "Social Genius" trophy at the end of the day. Just a small token of the audience's appreciation for being interesting and insightful.
To do this, each attendee must remember to bring a smart phone, tablet, or laptop to the event. We'll make sure you get a good WiFi connection or you can use your mobile service provider. Click this link to join the "Social Tools Summit" LinkedIn group to access content and receive instructions for onsite interaction and "The Game". The rest of the game system will be explained onsite.