Social Tools Summit Overview

T he Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. This is the first conference dedicated solely to using business tools to scale the ROI of your social media efforts.

The Social Tools Summit is targeted at executives and managers in social business, social media, marketing, public relations, corporate communications, sales, business development, and human resources. The content is relevant for both executives trying to ascertain the ROI of their social media investment, as well as those responsible for managing budgets and implementation initiatives.

The Social Tools Summit is like no other conference you have attended. In addition to our product experts and speakers, we include a Trender Panel, or focus group of power users, who weigh in on their key needs. Further, we make the conference fun by gamefying the proceedings, with one lucky winner being awarded the "Social Genius" crystal trophy.

This conference provides an unparalleled opportunity to learn from social media power users and the vendors themselves, in a fun, highly interactive atmosphere. It also allows you to network with other attendees and share best practices on the tools you already use.

How. Social. Works.

Join the conversation at the Social Tools LinkedIn Group

Why Attend?

At the Social Tools Summit, we cover the tools and best practices that allow you to get the most out of your social media programs. Our session topics are timely and will likely shape your working priorities when you go back to the office. You will leave having heard from both power users and social tools experts on ways to improve your bottom line.



Strategic Panel Discussions


Trender Power Users


"Social Genius" Trophy Winner

Platinum Sponsor

Simply Measured

Simply Measured

Gold Sponsors

Would you like to reach out to up to 240,000 industry professionals? Contact us about sponsoring

Silver Sponsors









Ditto Labs

Ditto Labs





Aha Amplifier

Aha Amplifier





Firebrand Group

Firebrand Group






Omni Parker House, Boston MA



Interested in speaking/sponsoring? Please contact us at
  • 7:30 - 8:00Check-In and Networking Breakfast

  • 8:00 - 8:15Welcome

  • 8:15 - 9:00

    Session 1: Optimizing Your Workflow with Social Media Dashboards

    Social media dashboards are the workhorses for social media marketing as they provide a one-stop platform for all of your social media needs, from monitoring and posting to analytics and in some cases compliance. However, no two dashboards are created equally, and optimizing workflows around the various social media dashboards can lead to a significant increase in your social media marketing efficiency. Listen to experts on the various social media dashboards talk about the technology and what is the best way to utilize them. Example products discussed: Likeable Local, Hootsuite, Sprout Social, Falcon Social, Spredfast, Rignite, Shoutlet, ViralHeat, Sendible, OfferPop, and Edgar.  

    Moderator: Neal Schaffer, Author, "Maximize Your Social"
    Format: Expert Panel with Trender Panel  

    Nicole Kroese, Director of Marketing & Partnerships, Likeable Local 
    Alan Belniak, Principal Social Media Manager, The MathWorks
    Pedro Rojas, Founder & Social Media Strategist, The Plan Company
    Werner Kunz, Director, Digital Media Lab, UMass Boston
    Andrew Hopper, VP Technology, WEGO Health 
  • 9:00 - 9:15Morning Break

  • 9:15 - 9:30

    Trender Chat #1: Becoming a "Social Hero"-- Successes and War Stories

    For any organization to get the most of social media, you need to first be successful in being an ambassador of the tools, processes, and ROI that can be gained. In this chat, we'll hear from power users stories about "carrying the flag" for social media continuous improvement.  

    Moderator: Brian Mahony, Managing Director, Compelum
    Format: Trender Chat  

    Andrew Mucci, Digital Strategist/ Social Media Manager, Verizon
    Mike Ambassador Bruny, Founder, Brand Inside a Brand
    Jessica Steele, Senior Manager, Social Media, Broadsoft
  • 9:30 - 10:15

    Session 2: Best Practices in Real-Time Social Listening and Monitoring

    Listening and monitoring is the lifeblood of companies looking to utilize social media for realtime customer service, trends in realtime communication, and understanding at any given moment what is being said about them, their competitors, and their industry. This expert panel will concentrate on best practices in listening and monitoring to help you gain a greater ROI from your investment in these tools. Example products discussed: Brandwatch, Crimson Hexagon, Sprinklr, Rival IQ, Sysomos, Marketing Cloud / Radian6, Cision / Visible Technologies, Synthesio, and Bottlenose.  
    Moderator: Lisa Kalner Williams, Founder, Sierra Tierra Marketing
    Format: Expert Panel with Trender Panel
    Tanya Donnelly, Global Social Media Director, Schneider Electric
    Natalie Barnard, Social Media Manager, Frog's Leap Winery
    Will McInnes, CMO, Brandwatch
    Ami Chitwood, Sr. Manager- Social Media Team, Deloitte
  • 10:15 - 11:00

    Session 3: How to Use Your Fans and Employees to Build a Social Advocacy Program

    Savvy social media marketers are leveraging advocacy tools not only to empower their brand advocates but also as part of an employee advocacy social business program. Learn about the advantages of using an advocacy platform to help exponentially leverage the voice of those that are already supporting you: your fans and employees. Example products discussed: GaggleAMP, SoCXO, Sociabble, TINT, SocialChorus, Dynamic Signal, EveryoneSocial, PeopleLinx, Lithium, Expion, Mzinga, Xmplifi, PostBeyond, Zuberance, and Triberr.

    Moderator: Brian Mahony, Managing Director, Compelum
    Format: Expert Panel with Trender Panel

    Glenn Gaudet, President & Founder, GaggleAMP
    Mukund Krishna, Founder & CEO, SoCXO
    Marylin Montoya, VP International Marketing, Sociabble
    Tim Sae Koo, Co-Founder & CEO, TINT
  • 11:00 - 11:45

    Session 4: Analyzing the Business Value of Your Social Media Program

    How can tools help us glean insight as to the business value of our social media activities? A social media analytics and intelligence tool is your best friend at helping you find deeper insights into your presence, your customers, your competition, your content, and ultimately your ROI. Learn from these experts how the secret tools of social business intelligence can help you measure, integrate, and analyze. Example products discussed: Simply Measured, Synthesio, Oktopost, Agorapulse, Traackr, TrackMaven, Meltwater, Digimind, uberVU via HootSuite, Nuvi, Socialbakers, Little Bird, Buzz Sumo, and Moz.  

    Moderator: Vanessa DiMauro, CEO, Leader Networks
    Format: Expert Panel with Trender Panel  

    Ron Schott, Director Professional Services, Simply Measured
    Matthew Zito, VP of Product, Synthesio
    Emeric Ernoult, Founder & CEO, Agorapulse
    Daniel Kushner, CEO, Oktopost
    Jasmine Sandler, CEO & Digital Marketing Strategist, Agent-Cy
  • 11:45 - 12:00

    Spotlight Keynote: "The Indisputable Number One Tool"

    Dave Kerpen, Founder & CEO, Likeable Local 
    Spotlight Keynote: "The Indisputable Number One Tool"
  • 12:00 - 1:00Lunch and Platinum Keynote

    Ron Schott, Director Prof. Services, Simply Measured
    "Little Italy" Executive Lunch  
    - Italian lentil soup with pasta
    - Antipasto marinated grilled vegetables, meats, cheese
    - Fresh mozzarella and vine ripened tomatoes with pesto
    - Hearts of romaine, caesar dressing, shaved parmesan cheese
    - Pan roasted chicken, pancetta, braised escarole, natural pan jus
    - Roasted prime steak, fig and thyme glaze, rosemary potatoes
    - Orechiette pasta with broccoli rabe in tomato parmesan sauce
    - Focaccia bread
    - Tiramisu and assorted biscotti
  • 1:00 - 1:45

    Session 5: Marketing Automation That's... Well, Automated

    Social doesn't exist in a silo and neither should your social tools. How can you integrate your social media presence with your landing pages, web content, and email marketing? The secret is through marketing automation. Join these marketing automation tool experts to understand the secret sauce that can help you generate more ROI from your social media investment. Example products discussed: Socedo, SharedVue, Vbout, InfusionSoft, ExactTarget, Pardot, Silverpop, Marketo, Eloqua, and HubSpot.  

    Moderator: Joseph Ruiz, Owner, Strategic Marketing Solutions
    Format: Expert Panel with Trender Panel
    Aseem Badshah, Founder & CEO, Socedo
    Kate Hutchinson, Senior Social Media Manager, EMC
    Jeremy Goldman, Founder & CEO, Firebrand Group
    Ingo Stoll, Innovator & Marketing Berater, Neuwaerts
    Stuart Shulman, Founder and CEO, Texifter
  • 1:45 - 2:30

    Session 6: Content Is King! Long Live Content Marketing!

    Every social media program relies on content, but how do you crowdsource, source, curate, organize, publish, repurpose, analyze, and measure your content marketing efforts? Join these content marketing and content curation experts to better understand how to leverage content platforms to ensure you spend less time and publish higher quality and engaging content for your brand. Example products discussed: Curata, Traackr, Blappsta, AhaAmplifier,, NewsCred, Skyword, Shareaholic, Contently, Waywire, PublishThis, Spundge, Outbrain, Taboola, Kapost, Trapit and BundlePost.  

    Moderator: Bob Geller, President, Social Fluency
    Format: Expert Panel with Trender Panel

    Pawan Deshpande, CEO, Curata
    Katie Paterson, Marketing Director, Traackr
    Mitchell Levy, CEO & Chief Aha Instigator, Aha Amplifier
    Jeff Green, Social Media and Content Strategist, Rethink Robotics
    Dr. Steven Zielke, Founder & CEO, Blappsta
  • 2:30 - 3:30

    Afternoon Break and Product SpeedCase

    During this time, we'll break into pods and meet with all the vendors in the product showcase. In five minutes, each will get a chance to pitch the benefits of their solution. At the end, we'll vote on the "Best of Show".
  • 3:30 - 3:45

    Trender Chat #2: What’s Missing-- My Social Media Wish List

    Many studies point to the fragmentation of social media tools. What will it take to fully adopt an integrated approach? In this chat, our Trenders will share with us their wish list for social media tools. What can make their jobs easier? What can help them integrate their diverse tools and processes? Let's find out.  

    Moderator: Neal Schaffer, Author, Maximize Your Social
    Format: Trender Chat  

    Monica Jade Romeri, Strategy and Content Manager, Darwin Digital
    Eric Clark, Assistant Head, Woodward School
    Debbie Miller, President, Social Hospitality
  • 3:45 - 4:30

    Session 7: The Future of Visual Social

    The next generation of social media is visual social media marketing, with the growth of purely visual social networks such as Instagram and Pinterest. Very few companies are leveraging the immense potential that visual marketing have for them because traditional social media dashboards offer you little help. Fortunately a new generation of social tools purely focused on visual marketing have emerged that can help generate ROI-- visually. Example products/services discussed: Ditto, PostCreator, Abbson Live, Curalate, MavSocial, Piqora, Visme, PicMonkey, Canva, and Tailwind.  

    Moderator: Julia Campbell, Founder & Principal, J Campell Social Marketing
    Format: Expert Panel with Trender Panel
    Joshua Wachman, President, Ditto Labs
    Lisa Buyer, Author, "Social PR Secrets"
    Cindy Meltzer, Social Media Innovator, Stonyfield Farm
    Bill Replogle, CEO, PostCreator
    Chad Abbott, Managing Partner, Abbson Live
  • 4:30 - 4:45

    Social Tools Summit Keynote

    Neal Schaffer, Author "Maximize Your Social"  
  • 4:45 - 5:00

    Closing and "Social Genius" Trophy Presentation

  • 5:00 - 6:30

    VIP Social Social (invite only)

Media and Research Partners

Spotlight Keynote Speaker

Dave Kerpen will be delivering his keynote presentation: "The Indisputable Number One Tool."

Dave Kerpen

Founder & CEO, Likeable Local

Dave Kerpen is the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency. Likeable Media is the only three-time WOMMY Award winner for excellence from the Word of Mouth Marketing Association (WOMMA) and one of the 500 fastest growing private companies in the US according to INC Magazine for both 2011 and 2012.

As one of Entrepreneur's top 10 up and coming leaders, Dave have been featured on CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. He has also keynoted dozens of conferences across the globe including Singapore, Athens, Dubai, San Francisco and Mexico City.

Dave is also a Venture Partner at Gen Y Capital Partners, an early-stage venture firm leveraging Gen Y to support Gen Y.

Dave's first book was a NY Times bestseller - “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” He followed up Likeable Social Media with 2 more books, Likeable Business & Likeable Leadership. Dave is working on his 4th now, The Art of People.

In my day job, I'm the founder and CEO of Likeable Local, a social media software company. I'm an entrepreneur, author, and speaker. Since I've been writing on LinkedIn I've amassed a pretty incredible community of 500,000+ people. Welcome to the "family"!

Summit Keynote Speaker

Neal Schaffer will share his thoughts as both a former sales and marketing executive and now one of the preeminent voices in the world of business social media. As an author, speaker, and much sought-after consultant, Neal's perspective melds his own acumen with the insights of his extensive network of social media experts.

Neal Schaffer

Author, "Maximize Your Social"

Neal is an experienced hi-tech sales and marketing executive and one of the world's preeminent authors, speakers, and advisors on B2B social media. A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog "Maximize Social Business", Neal has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley), and has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Neal's previous career saw progressive sales and marketing leadership roles. He was Regional Vice President of Asia-Pacific Sales for Espial from 2001 to 2008. Prior to that he was a sales and marketing executive with Wind River and Rohm Semiconductor.

Neal is a graduate of Amherst College and is fluent in Japanese and Chinese.

I was one of the early pioneers to understand how social media would completely transform sales and marketing. Now as a leading consultant, author, and speaker on social media strategy, it has become my passion.

Platinum Keynote Speaker

Ronn Schott

Director of Professional Services, Simply Measured

Ron is the Director of Professional Services at Simply Measured, the leading social analytics tool for marketers. The Professional Services team offers increased value to Enterprise clients through consultation, education, and customization. Ron has spent 11 years creating digital campaigns spanning PR, Marketing, and Advertising for top global brands like Microsoft, Tesco, Intel, and Kia. He serves on the board of Social Media Club Seattle and advises other area marketing and advertising groups. You can follow Ron on Twitter at @ronschott.


Our moderators are thought leaders in the industry.


Each speaker has been carefully selected to speak authoritatively on the session topic. Interested in joining our experts? Contact us at

Neal Schaffer

Author, "Maximize Your Social"

Brian Mahony

Managing Director, Compelum

Matthew Zito

VP of Product, Synthesio

Ron Schott

Director Prof. Services, Simply Measured

Pawan Deshpande

CEO, Curata

Emeric Ernoult

Founder & CEO, AgoraPulse

Daniel Kushner

CEO, Oktopost

Joshua Wachman

President, Ditto Labs

Glenn Gaudet

President & Founder, GaggleAMP

Nicole Kroese

Director of Marketing, Likeable Local

Stuart Shulman

Founder and CEO, Texifter

Tanya Donnelly

Global Social Media Dir., Schneider Electric

Dr. Steven Zielke

CEO & Founder, Blappsta

Cindy Meltzer

Social Media Innovator, Stonyfield Farm

Katie Paterson

Marketing Director, Traackr

Andrew Mucci

Digital Strategist/ Social Media Mgr., Verizon

Marylin Montoya

VP International Marketing, Sociabble

Mukund Krishna

Founder & CEO, SoCXO

Aseem Badshah

Founder & CEO, Socedo

Kate Hutchinson

Senior Social Media Manager, EMC

Ami Chitwood

Sr. Manager- Social Media Team, Deloitte

Mitchell Levy

CEO & Chief Aha Instigator, Aha Amplifier

Dave Kerpen

Founder & CEO, Likeable Local

Andrew Hopper

VP Technology, WEGO Health

Bill Replogle

CEO, PostCreator

Will McInnes

CMO, Brandwatch

Chad Abbott

Managing Partner, Abbson Live

Jasmine Sandler

CEO & Digital Marketing Strategist, Agent-Cy

Jeremy Goldman

Founder & CEO, Firebrand Group

Alan Belniak

Principal Social Media Mgr., The MathWorks

Pedro Rojas

Founder & Strategist, The Plan Company

Vanessa DiMauro

CEO, Leader Networks

Mike Bruny

Founder, Brand Inside a Brand

Ingo Stoll

Innovator & Marketing Berater, Neuwaerts

Tim Sae Koo

Co-Founder & CEO, TINT

Werner Kunz

Director, Digital Media Lab, UMass Boston

Lisa Kalner Williams

Founder, Sierra Tierra Marketing

Joseph Ruiz

Owner, Strategic Marketing Solutions

Bob Geller

President, Social Fluency

Natalie Barnard

Social Media Manager, Frog's Leap Winery

Julia Campbell

Founder, J Campell Social Marketing

Monica Jade Romeri

Assistant Head, Darwin Digital Content

Jeff Green

Social Media Strategist, Rethink Robotics

Jessica Steele

Senior Manager, Social Media, Broadsoft

Debbie Miller

President, Social Hospitality

Lisa Buyer

Author, "Social PR Secrets"

Eric Clark

Assistant Head, Woodward School

Trender Panel

At the Social Tools Summit, a Trender Panel representing social media power users will participate in our discussions.

Boston Video on Demand Registration

Payment Instructions

All Boston 2015 Video on Demand (VOD) Sessions: $249 

Your payment will be processed securely via the form to the right. Pay via PayPal or major credit card. After payment, refunds are not available.  Payment will be made to Trender Research, producers of the Social Tools Summit.  

After registering, enter your email and password at this link "Boston 2015 Social Tools Summit Video on Demand."

To join our community, click this link to join the "Social Tools Summit" group on LinkedIn.

If you have any questions, please email Brian Mahony ( please include a link to your LinkedIn profile). For speaking or sponsorship of the next Social Tools Summit in San Francisco, email or call Brian at 508-479-7254.
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Your conference... gamefied.

O ne of the innovations that makes the Social Tools Summit unique is the use of gamification to keep the dialogue interactive and fun. How often have we been to conferences where someone stands at a podium and drones on and on, making sure to include every possible buzzword and bit of technical jargon in the presentation. Not here. Though we will have expert speakers and power users dispensing wisdom, we'll "keep them honest" by awarding points for good presentations, comments, or predicting how the experts or Trender panels may respond to key questions posed to them. And we'll do it in real-time during the conference. The winner will be awarded the "Social Genius" trophy at the end of the day. Just a small token of the audience's appreciation for being interesting and insightful.

To do this, each attendee must remember to bring a smart phone, tablet, or laptop to the event. We'll make sure you get a good WiFi connection or you can use your mobile service provider. Click this link to join the "Social Tools Summit" LinkedIn group to access content and receive instructions for onsite interaction and "The Game". The rest of the game system will be explained onsite.