Social Tools & Best Practices Overview
T he Social Tools & Best Practices Summit is a unique conference that focuses on social media best practices and technology. The Summit showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. This is the first conference dedicated solely to social media best practices and business tools.
The Social Tools Summit is targeted at our growing community of 450,000 professionals including executives and managers in social media, marketing, sales, human resources, IT, legal/compliance, public relations, and business development. The content is relevant for both executives trying to ascertain the ROI of their social media investment, as well as those responsible for managing budgets and implementation initiatives.
The Social Tools Summit is like no other conference you have attended. In addition to our product experts and speakers, we include a Trender Panel, or focus group of power users, who weigh in on their key needs. Further, we make the conference fun by gamefying the proceedings, with one lucky winner being awarded the "Social Genius" crystal trophy.
This conference provides an unparalleled opportunity to learn from social media power users and the vendors themselves, in a fun, highly interactive atmosphere. It also allows you to network with other attendees and share best practices on the tools you already use.
How. Social. Works.
Join the conversation at the Social Tools LinkedIn Group
Testimonials"The Social Tools Summit provides an interactive forum for both learners and experts to come together to discuss the evolving social media landscape. The audience is invited to actively engage with the speakers, hosts, and each other throughout the day, making for a great opportunity to learn, network, and have fun. I would recommend the Summit to anyone looking for an event that enables thoughtful discussion around social media trends and tools."
Stacey Sayer, Head of Social and Digital Media, Advanced Energy"Social Tools Summit was the first social media conference outside of the travel industry I have ever attended. I’m so glad I did. It is a great one to help understand the constant changes around social media tools, best practices, and how to help people effectively use them. An important lesson I've learned in my career is that one person can’t do it alone. I highly recommend you attend Social Tools Summit to keep abreast of the latest and greatest around social media tools."
Dennis Owen, Group Manager Social Media, Cathay Pacific"It was a pleasure to attend and speak at the Social Tools Summit. The other panelists had great insights to share and were extremely authentic in their handling of the topics and the questions they received from the audience. I made some excellent connections that day and really enjoyed working with my co-panelists. We hit it off right away and having a strong moderator made the panelist experience that much better. I look forward to the next event!"
Tina Shakour, Digital Marketing & Social Media Strategist, Cisco"This was my first time attending Social Tools Summit and it won’t be my last! I really enjoyed how different this conference is from all the others. The panelists plus Trenders speaker approach is refreshing! It truly keeps the conversation flowing and audience engaged. Every speaker was top-notch, and every attendee brought a fun, social vibe that made us all feel welcome. The “tools” provided in the conference were very relevant to both B2B and B2C organizations and I walked out with great insights from colleagues and fellow panelists. Anyone in the social media field must attend!"
Miri Rodriquez, Delivery Deployment Lead– Social Media and Communities, Microsoft Corporation
Example Past Attendees
Summary of Past Summits
Strategic Panel Discussions
Trender Power Users
"Social Genius" Trophy Winner
Only 37% of marketers have the tools to measure social media ROI (*2014 Social Media Examiner study)
Tools to fully harness the power of social media are key to getting the most out of your social programs. If you want to scale your ROI, you have to learn how to combine tools and best practices into an operational fabric that is both strategic and practical. You'll get that knowledge at the Social Tools Summit.
Only 61% of digital marketers use social media analytics tools (* 2014 Demand Metric study)
I focus on helping educate executives and professionals on social media best practices as well as implementing successful social media strategies for businesses.
Rules are important, they keep us safe, they keep things in order. However, in the business world technology is advancing so quickly that rules can’t keep up.
Get the best rate and save money by using the Social Tools Summit room block-- click the web link below or call the reservation number and request the "Trender Research" "Social Tools Summit" room block.
Your conference... gamefied.
O ne of the innovations that makes the Social Tools Summit unique is the use of gamification to keep the dialogue interactive and fun. How often have we been to conferences where someone stands at a podium and drones on and on, making sure to include every possible buzzword and bit of technical jargon in the presentation. Not here. Though we will have expert speakers and power users dispensing wisdom, we'll "keep them honest" by rewarding good presentations, comments, or questions. The winner will be awarded the "Social Genius" trophy at the end of the day. Just a small token of the audience's appreciation for being interesting and insightful.
To do this, each attendee must remember to bring a smart phone, tablet, or laptop to the event. We'll make sure you get a good WiFi connection or you can use your mobile service provider. Click this link to join the "Social Tools Summit" LinkedIn group to access content and receive instructions for onsite interaction.